Aggregate Demand and Aggregate Supply
MACROECONOMICS – AGGREGATE DEMAND & AGGREGATE SUPPLY ANALYSIS CHAINS
This is the FOUNDATION of macroeconomics in Paper 4.
Almost every macro essay eventually becomes:
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AD movement
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SRAS movement
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LRAS analysis
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inflation
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unemployment
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growth
-
policy effectiveness
If you master these chains, half of Paper 4 becomes free marks.
AGGREGATE DEMAND INCREASE CHAIN
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Consumption/investment/government spending/exports rise
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Aggregate demand increases
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AD curve shifts right
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Real GDP rises
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Employment rises
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Incomes rise
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Consumer spending rises further
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Economic growth strengthens
Evaluation:
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depends on spare capacity
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may mainly cause inflation near full employment
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imports may rise causing trade deficit
AGGREGATE DEMAND DECREASE CHAIN
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Consumer confidence falls
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Consumption and investment decrease
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Aggregate demand falls
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AD curve shifts left
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Output falls
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Unemployment rises
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Incomes fall
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Economic growth slows/recession occurs
Evaluation:
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government intervention may offset decline
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automatic stabilisers reduce severity
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export demand may support economy
Written and Compiled By Sir Hunain Zia (AYLOTI), World Record Holder With 154 Total A Grades, 11 World Records and 7 Distinctions, Educate A Change.
SHORT-RUN AGGREGATE SUPPLY INCREASE CHAIN
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Production costs fall
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Firms increase output
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SRAS shifts right
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Real GDP rises
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Price level falls
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Inflation decreases
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Employment rises
Evaluation:
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depends on productivity growth
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temporary supply shocks may reverse
SHORT-RUN AGGREGATE SUPPLY DECREASE CHAIN
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Production costs rise
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Firms reduce output
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SRAS shifts left
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Price level rises
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Cost-push inflation occurs
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Output falls
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Unemployment rises
Evaluation:
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depends on size of cost increase
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government subsidies may offset effect
LONG-RUN AGGREGATE SUPPLY INCREASE CHAIN
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Productivity improves
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Productive capacity increases
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LRAS shifts right
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Sustainable economic growth rises
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Inflationary pressure reduces
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Living standards improve
Evaluation:
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supply-side policies take time
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investment required may be costly
INFLATION CHAIN
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Aggregate demand rises faster than productive capacity
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Excess demand created
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Firms raise prices
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Inflation rises
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Purchasing power falls
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Real incomes decrease
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Living standards may fall
Evaluation:
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mild inflation may encourage spending/investment
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wage growth may offset impact
DEMAND-PULL INFLATION CHAIN
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Aggregate demand increases
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Economy approaches full capacity
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Excess demand develops
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Firms raise prices
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Inflation rises
Evaluation:
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depends on spare capacity
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economic growth may still increase
COST-PUSH INFLATION CHAIN
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Production costs rise
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SRAS decreases
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Firms raise prices
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Inflation increases
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Output falls
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Unemployment may rise
Evaluation:
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temporary oil shocks may reverse
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subsidies may reduce effect
DEFLATION CHAIN
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Aggregate demand falls significantly
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Prices fall continuously
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Consumers delay spending
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Firm revenues fall
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Output contracts
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Unemployment rises
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Recession worsens
Evaluation:
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productivity-led deflation may be beneficial
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lower prices increase purchasing power
Written and Compiled By Sir Hunain Zia (AYLOTI), World Record Holder With 154 Total A Grades, 11 World Records and 7 Distinctions, Educate A Change.
ECONOMIC GROWTH CHAIN
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Investment rises
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Aggregate demand increases
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Output expands
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Employment rises
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Incomes rise
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Consumption rises
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Living standards improve
Evaluation:
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depends on sustainability
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inequality may increase
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inflationary pressure possible
ACTUAL ECONOMIC GROWTH CHAIN
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AD rises
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Output gap reduces
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Real GDP rises
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Unemployment falls
Evaluation:
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may be inflationary
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limited by productive capacity
POTENTIAL ECONOMIC GROWTH CHAIN
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LRAS increases
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Productive capacity expands
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Sustainable growth rises
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Inflationary pressure reduced
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Long-run living standards improve
Evaluation:
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requires long-run investment
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environmental costs possible
RECESSION CHAIN
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Aggregate demand falls
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Output contracts
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Firms reduce production
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Labour demand falls
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Unemployment rises
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Consumer confidence worsens
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Further AD decline occurs
Evaluation:
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government policy may stabilise economy
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exports may reduce severity
NEGATIVE OUTPUT GAP CHAIN
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Actual output below potential output
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Spare capacity exists
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Unemployment rises
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Inflationary pressure weakens
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Economic growth slows
Evaluation:
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expansionary policy may help
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structural unemployment may remain
POSITIVE OUTPUT GAP CHAIN
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Actual output exceeds sustainable level
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Labour shortages emerge
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Wages rise
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Inflationary pressure increases
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Economy overheats
Evaluation:
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may encourage investment
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unsustainable long-run
STAGFLATION CHAIN
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SRAS decreases
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Price level rises
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Output falls
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Inflation and unemployment rise together
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Policy conflict occurs
Evaluation:
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supply-side policy often best long-run
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demand management difficult
Written and Compiled By Sir Hunain Zia (AYLOTI), World Record Holder With 154 Total A Grades, 11 World Records and 7 Distinctions, Educate A Change.
CONSUMER CONFIDENCE CHAIN
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Consumers feel optimistic
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Spending rises
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AD increases
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Output and employment rise
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Economic growth strengthens
Evaluation:
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confidence changes quickly
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inflation may weaken optimism
BUSINESS CONFIDENCE CHAIN
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Firms expect future growth
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Investment rises
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AD and productive capacity increase
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Employment rises
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Long-run growth improves
Evaluation:
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uncertainty may reduce investment
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political instability affects confidence
INVESTMENT MULTIPLIER CHAIN
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Investment increases
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Income rises
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Consumption rises
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More firms gain revenue
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Further spending occurs
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National income rises by multiplied amount
Evaluation:
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leakages weaken multiplier
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depends on MPC
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imports reduce effect
MARGINAL PROPENSITY TO CONSUME CHAIN
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Households spend additional income
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Consumption increases
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AD rises
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Multiplier effect strengthens
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Economic growth rises
Evaluation:
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savings reduce multiplier
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confidence influences spending
SAVINGS INCREASE CHAIN
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Households save more
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Consumption falls
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Aggregate demand decreases
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Output falls
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Unemployment rises
Evaluation:
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savings fund investment long-run
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depends on banking efficiency
INVESTMENT INCREASE CHAIN
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Firms invest in capital goods
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AD rises short-run
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LRAS rises long-run
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Productivity improves
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Economic growth increases
Evaluation:
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depends on interest rates/confidence
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automation may reduce employment
CONSUMPTION INCREASE CHAIN
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Household spending rises
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Aggregate demand increases
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Output and employment rise
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Firms gain profits
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Investment may rise
Evaluation:
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may increase imports
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inflationary pressure possible
EXPORT INCREASE CHAIN
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Foreign demand rises
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Exports increase
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Aggregate demand rises
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Output expands
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Employment rises
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Trade balance improves
Evaluation:
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depends on global economy
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currency appreciation may reduce competitiveness
Written and Compiled By Sir Hunain Zia (AYLOTI), World Record Holder With 154 Total A Grades, 11 World Records and 7 Distinctions, Educate A Change.
IMPORT INCREASE CHAIN
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Imports rise
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Domestic demand leaks abroad
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Net exports fall
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Aggregate demand decreases
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Domestic growth weakens
Evaluation:
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imports may provide cheaper inputs
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consumers gain more choice
UNEMPLOYMENT CHAIN
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Aggregate demand falls
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Firms reduce output
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Labour demand falls
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Unemployment rises
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Household incomes fall
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Consumption decreases
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Recession worsens
Evaluation:
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automatic stabilisers reduce severity
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retraining policies may help
FULL EMPLOYMENT CHAIN
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Labour demand strong
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Most workers employed
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Household incomes rise
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Consumption increases
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Economic growth strengthens
Evaluation:
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inflationary pressure possible
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labour shortages may develop
COMMON PAPER 4 EVALUATION POINTS FOR AD/AS
Always use:
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spare capacity
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short-run vs long-run
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inflationary pressure
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confidence levels
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multiplier size
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leakages
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global economic conditions
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productivity
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government effectiveness
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sustainability
PERFECT AD/AS ANALYSIS FORMULA
CHANGE IN AD/SRAS/LRAS
→ CHANGE IN OUTPUT
→ CHANGE IN EMPLOYMENT
→ CHANGE IN PRICE LEVEL
→ CHANGE IN INCOMES/GROWTH
→ LONG-RUN EFFECTS
→ EVALUATION
ULTRA IMPORTANT EXAM CHAIN
Interest rates fall
→ borrowing becomes cheaper
→ consumption and investment rise
→ aggregate demand increases
→ output and employment rise
→ economic growth improves
Evaluation:
-
depends on consumer confidence
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liquidity trap may weaken impact
-
inflation may rise
Written and Compiled By Sir Hunain Zia (AYLOTI), World Record Holder With 154 Total A Grades, 11 World Records and 7 Distinctions, Educate A Change.
BIGGEST AD/AS MISTAKE
Students stop at:
“AD increases therefore growth rises.”
Weak.
Strong Paper 4 analysis:
“An increase in AD raises output and employment in the short run, reducing cyclical unemployment, although if the economy is near full capacity the main effect may instead be inflationary pressure rather than substantial real growth.”
THAT is A-grade macro analysis.
