Aids To Trade That Support Commerce: Advertising: Types Of Advertising (Copy)
Cheat Sheet: 5.1.1 Types of Advertising
Purposes of Advertising
| Purpose | Explanation | Example |
|---|---|---|
| Inform Customers | Provide details of products/services | New car features explained in brochure |
| Persuade Customers | Convince to choose one brand over another | Pepsi vs Coca-Cola campaigns |
| Remind Customers | Keep product in consumer’s mind | Daily ads for toothpaste |
| Build Brand Image | Create recognition & loyalty | Apple “Think Different” ads |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Commerce Full Scale Course
Types of Advertising
| Type | Meaning | Example |
|---|---|---|
| Informative | Gives factual details about product/service | Government ads on health & safety |
| Persuasive | Aims to influence customer choice | Perfume ads showing luxury lifestyle |
| Collective (Generic) | Promotes a product category, not a brand | “Got Milk?” campaign |
| Competitive | Directly compares with rivals | Telecom companies showing cheaper call rates |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Commerce Full Scale Course
Advantages and Disadvantages
| Type | Advantages | Disadvantages |
|---|---|---|
| Informative | Educates customers, builds trust | May not be exciting |
| Persuasive | Increases sales, builds brand loyalty | Can be misleading/manipulative |
| Collective | Helps whole industry grow | Benefits competitors equally |
| Competitive | Encourages innovation, attracts customers | Can create negative brand image |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Commerce Full Scale Course
Summary
| Key Idea | Takeaway |
|---|---|
| Advertising can be informative, persuasive, collective, or competitive. | |
| It serves to inform, persuade, remind, and build image, but risks include misleading content, high costs, or benefiting competitors. |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Commerce Full Scale Course