Market Research: Presentation And Use Of Market Research Results (Copy)
Cheat Sheet: 3.2.2 Presentation & Use of Market Research Results
Why Present Data?
| Purpose | Explanation | Example |
|---|---|---|
| Clarity | Easier to understand than raw numbers | Bar chart showing sales by region |
| Comparison | Highlights differences/trends | Line graph comparing sales over 5 years |
| Decision-making | Managers can act on evidence | Pie chart showing market share |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course
Common Presentation Methods
| Method | Features | Benefits | Limitations | Example |
|---|---|---|---|---|
| Bar Charts | Vertical/horizontal bars show data size | Easy comparison between items | Less detail than tables | Sales of 4 products |
| Line Graphs | Show data over time | Identify trends, seasonal patterns | Needs continuous data | Sales growth monthly |
| Pie Charts | Circular, % segments | Show proportions easily | Hard to compare many items | Market share of brands |
| Tables | Raw figures | Precise, detailed | Harder to visualise | Annual financial data |
| Diagrams | Flow/visual | Show processes | May oversimplify | Customer journey diagram |
Drawing Conclusions
| Step | Action | Example |
|---|---|---|
| Identify trends | Spot growth/decline patterns | Sales ↑ in summer |
| Compare groups | Contrast data sets | Brand A > Brand B in market share |
| Spot anomalies | Identify unusual results | Sudden drop in sales one month |
| Link to decisions | Decide pricing, promotion, production | Extra stock in high-demand months |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course
Example Applications
- Supermarket uses pie chart to see which product category dominates → invests in top sellers.
- Smartphone company uses line graph to track demand trends → times new launches.
- Clothing retailer uses bar chart to compare regional sales → targets marketing spend.
Quick Revision Bullets
- Present data visually → easier to analyse
- Bar = comparisons, Line = trends, Pie = proportions, Tables = detail
- Conclusions guide decisions on pricing, production, marketing
- Look for trends, comparisons, anomalies, and business implications
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course