Marketing Mix: Technology And The Marketing Mix (Copy)
Cheat Sheet: 3.3.5 Technology and the Marketing Mix
E-Commerce Concept
| Aspect | Explanation | Example |
|---|---|---|
| Definition | Buying and selling goods/services online | Amazon, Alibaba, Daraz |
| Features | 24/7 access, global reach, digital payment systems | Online clothing stores |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course
Opportunities of E-Commerce
| For Businesses | For Consumers |
|---|---|
| Wider market reach | Convenience (shop anytime) |
| Lower costs (no physical stores) | More product choice |
| Targeted promotions via data | Price comparisons easy |
| Faster communication & delivery | Reviews guide decisions |
Threats of E-Commerce
| For Businesses | For Consumers |
|---|---|
| High competition (global) | Risk of fraud/hacking |
| Delivery & logistics issues | No physical inspection of goods |
| Negative reviews spread fast | Technical issues/delays |
| Cost of maintaining websites | Privacy concerns |
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course
Use of Internet & Social Media for Promotion
| Method | Features | Example | Benefit |
|---|---|---|---|
| Company Websites | Showcase products, provide info | Apple official site | Direct channel, credibility |
| Social Media Marketing | Ads on platforms (Facebook, Instagram, TikTok) | Fashion brands on Instagram | Targeted, cost-effective |
| Email Marketing | Regular updates to customers | Newsletters from airlines | Builds loyalty, direct link |
| Influencer Marketing | Partner with online influencers | Makeup brands via YouTubers | Builds trust with niche groups |
| SEO & Online Ads | Increase visibility on search engines | Google Ads | Attracts ready-to-buy customers |
Quick Revision Bullets
- E-commerce = online buying/selling, global reach, 24/7
- Opportunities = wider markets, lower costs, convenience, comparisons
- Threats = fraud, delivery issues, global competition, privacy risks
- Internet/social media = cost-effective promotion, direct link with customers, targeted advertising
Written and Compiled By Sir Hunain Zia, World Record Holder With 154 Total A Grades, 7 Distinctions and 11 World Records For Educate A Change O Level And IGCSE Business Studies Full Scale Course